Social business development. Focused on health communications.
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Pharmaceutical marketing in the postmarketing age
Pharma needs to let its digital evangelists off the leash
Pharma social media in 140 characters
Pharma-hosted tweet chats at professional congresses: Boehringer’s #COPDchat at #ERS2013
Boehringer’s ‘Thanks to our 50K facebook likes’ video: a review
Patient opinion leaders: the future
Three definitions of influence
AstraZeneca takes a personal approach to connecting with patients’ wallets
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