The Board Room #1: How do you pronounce ‘STweM’?

Me, in front of a chalkboard, in a room. Hence ‘The Board Room’. I spent literally minutes working on that one.

First up: I endeavour to answer the thorny question which is frequently pitched at me as people turn over my business card looking for enlightenment, namely: “how is ‘STweM’ supposed to be pronounced”?

And there was me thinking it was all so obvious… (#brandingfail)

2 Responses to “The Board Room #1: How do you pronounce ‘STweM’?”

  1. bill says:

    I assumed it was Elmer Fudd saying “stream” — “stweam”, rhymes with “steam”. That even preserves the sound of the “we” in the middle…

  2. andrewspong says:

    “Stweam”.

    Brilliant. That’s my favourite so far.

    Thank you for having taken the time to share your interpretation, Bill, although bearing in mind your point of reference, I’ll have to confess to being a little disappointed that your comment didn’t begin “B-O-U-U-U-G-G-H da duh-duh-duh duh duh duh duh da-da-da-da….”

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