Comments on: Roche continues to get things right on Twitter http://stwem.com/2010/04/26/roche-continues-to-get-things-right-on-twitter/ Tue, 31 Jan 2012 17:31:21 +0000 hourly 1 http://wordpress.com/ By: Creation Interactive » Comparing the use of social media by Pharmaceuticals http://stwem.com/2010/04/26/roche-continues-to-get-things-right-on-twitter/#comment-1369 Mon, 24 May 2010 17:35:46 +0000 http://stwem.com/?p=1517#comment-1369 [...] has recently come in for some praise for their Twitter activity. With over 3500 followers, a presence on 307 lists and having sent 788 tweets since Feb 2009, [...]

]]> By: Andrew Spong http://stwem.com/2010/04/26/roche-continues-to-get-things-right-on-twitter/#comment-1199 Sun, 02 May 2010 04:19:26 +0000 http://stwem.com/?p=1517#comment-1199 Hi Neil

Thanks for stopping by and taking the time to leave a comment.

Anything that pharma can do – and carry through – that connotes its having a human face rather than being an impersonal corporate bloc has to be a good thing. I agree: over time, the association of the company logo with dialogue rather than pronouncement is a positive brand endorsement.

]]> By: Neil Crump http://stwem.com/2010/04/26/roche-continues-to-get-things-right-on-twitter/#comment-1197 Sat, 01 May 2010 19:07:39 +0000 http://stwem.com/?p=1517#comment-1197 I think that asking for input on the roche_com avatar was inspired. We tweeted on this in response to your questions:

RT @andrewspong: wht U make of @roche_com avatar result? http://bit.ly/bEiBsS #hcsmeu @aurorahealthpr says not surprised: logo = company

With the company logo as the avatar the positive emotion that a properly engaged Twitter account generates will lock in on the logo and hence the company (which is what branding is all about).

]]> By: Roche on Twitter « Pharma Events & Travel Blog http://stwem.com/2010/04/26/roche-continues-to-get-things-right-on-twitter/#comment-1169 Mon, 26 Apr 2010 10:11:41 +0000 http://stwem.com/?p=1517#comment-1169 [...] April 26, 2010 · Leave a Comment Interesting blog and example of where Roche are embracing social media. here [...]

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