Influence metrics

Pharma Influence: Tactics and Metrics for Klout and PeerIndex

‘Pharma Influence: Tactics and Metrics for Klout and PeerIndex’ defines the nature of influence on the social web, outlines the anatomy of influence ratings, describes how pharma companies can optimize their profiles for maximum impact, assesses the importance of social influence to pharma, offers a case study of a possible future influence model for the industry, and concludes with a ranked average of the influence of over 140 pharma industry social media presences.

Readers will discover:

  • Why pharma needs to decide what it is ‘influential about’ on Klout, and what to do about it
  • Why pharma should connect its Social Media accounts on Klout, and how to do it
  • How pharma can use Klout’s functionality as a means of connecting with the cross-community influencers who are shaping the health conversation on the social web
  • How pharma can attain an appropriate Klout ‘Style’ rating
  • Why pharma should manifest its authority on PeerIndex, and how to do so
  • How pharma can select the PeerIndex topics that fit with communication goals
  • How pharma can connect with communities using PeerIndex’s functionality
  • What a pharma company’s PeerIndex rank says about its evolution as a social business

What potential do PeerIndex and Klout’s ratings have to affect patients, consumers, healthcare professionals, and investors’ perceptions of pharma? And how should the industry respond?

As networks expand, peer recommendation is trumping serendipitous discovery and perhaps even vying for the title of ‘the new search’. Beyond trusted connections, who can users look to for reliable opinions on subjects that are important to them?

From a healthcare perspective, as the conversational economy develops and social business evolves, where are patients and consumers turning for authoritative assessments of the reliability and quality of the publishers of the information that they are seeking?

A new generation of startups aspire to provide reliable measures of influence, represented in a number of novel ways, but ultimately expressed numerically. In September 2011, Klout calculated its 100 millionth score. Influence metrics can no longer be dismissed as a fad. But what is it that they are measuring?

Platforms such as Klout and PeerIndex are rating the influence of pharma companies whether they choose to create and maintain accounts with them or not.

What potential do PeerIndex and Klout’s ratings have to affect patients, consumers, healthcare professionals, and investors’ perceptions of pharma? And how should the industry respond?

How are novel metrics and emerging peer-investment environments on the Social Web changing the way that we perceive and define influence online?

What impact could these new measures have upon the pharmaceutical industry’s interactions with the communities that it serves?

Could influence metrics, regardless of what they are actually measuring, come to persuade or even prejudice the way that investors view pharma companies?

Are measures of online influence becoming a social stenography?

Do platforms such as Klout and PeerIndex offer a shorthand that could have significant real-world outcomes with regard to the perception of a pharma company’s success within the Social Web, the way that investors view its activities, and as a consequence have an impact upon its very financial well-being?

‘Pharma Influence: Tactics and Metrics for Klout and PeerIndex’ evaluates the manner in which platforms are rating the pharma industry’s performance on the social web.

In much the same way as it has become a staple of Social Media guidance to the pharma industry to observe that conversations take place on the social web whether you elect to be a part of them or not, so platforms such as Klout and PeerIndex are rating the influence of pharma companies whether they choose to create and maintain accounts with them or not.

Table of contents

License type
Price Buy now!
Multi user/site license: no user/site restrictions within a single company
£99 +VAT (where applicable)

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