What is a social business?

• A social business does not have a corporate social responsibility department. A social business is corporately, socially responsible.
• A social business does not need to tell people what it does. A social business does things that people want to talk about.
• A social business does not ‘do’ social. A social business is social.
• A social business does not deliver revenue ‘at any cost’. A social business aligns revenue generation with a commitment to #socialgood.
• A social business does not justify itself. A social business adopts an ethical position and expresses it through its work.
• A social business does not look for loopholes within regulations. A social business makes a commitment to conducting itself in such a way as to perhaps make regulations unnecessary at some point in the future.
• A social business does not succumb to the transgression-fine-apology-transgression cycle, nor does it apologise with its wallet. A social business has nothing to hide.
• A social business is not proud. A social business knows how to #failbetter.

The social turn in business has already happened, and all the employees of a social business understand, take personal ownership of, and are individually responsible for the precepts outlined above.

Do you work for a social business?