Work for a cause

What is social business?

What is a social business?

  • A social business does not have a corporate social responsibility department. A social business is corporately, socially responsible.
  • A social business does not need to tell people what it does. A social business does things that people want to talk about.
  • A social business does not ‘do’ social. A social business is social.
  • A social business does not deliver revenue ‘at any cost’. A social business aligns revenue generation with a commitment to #socialgood.
  • A social business does not justify itself. A social business adopts an ethical position and expresses it through its work.
  • A social business does not look for loopholes within regulations. A social business makes a commitment to conducting itself in such a way as to perhaps make regulations unnecessary at some point in the future.
  • A social business does not succumb to the transgression-fine-apology-transgression cycle, nor does it apologise with its wallet. A social business has nothing to hide.
  • A social business is not proud. A social business knows how to #failbetter.

The social turn in business has already happened, and all the employees of a social business understand, take personal ownership of, and are individually responsible for the precepts outlined above.

Do you work for a social business?

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12 thoughts on “What is social business?

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  2. Nice post, Andrew.

    “A social business does not look for loopholes within regulations. A social business makes a commitment to conducting itself in such a way as to perhaps make regulations unnecessary at some point in the future.”

    That’s an interesting point. Keep things within the rules and through innovation and establishment of new best practices for your industry, certain regulations may eventually prove to be outdated/redundant. I like it. :)

    All the best,

    Jason Boies
    Radian6 Community Team

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