The Board Room #1: How do you pronounce ‘STweM’?

Me, in front of a chalkboard, in a room. Hence ‘The Board Room’. I spent literally minutes working on that one.

First up: I endeavour to answer the thorny question which is frequently pitched at me as people turn over my business card looking for enlightenment, namely: “how is ‘STweM’ supposed to be pronounced”?

And there was me thinking it was all so obvious… (#brandingfail)

2 thoughts on “The Board Room #1: How do you pronounce ‘STweM’?

  1. I assumed it was Elmer Fudd saying “stream” — “stweam”, rhymes with “steam”. That even preserves the sound of the “we” in the middle…

  2. “Stweam”.

    Brilliant. That’s my favourite so far.

    Thank you for having taken the time to share your interpretation, Bill, although bearing in mind your point of reference, I’ll have to confess to being a little disappointed that your comment didn’t begin “B-O-U-U-U-G-G-H da duh-duh-duh duh duh duh duh da-da-da-da….”

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