For a scientific, technical or medical company looking to migrate elements of its business from a transactional to a relational model by means of the effective use of social media, there are many issues to consider and much at stake when looking for the right person to either lead or augment a social media team.
What sort of skills and experience should you be looking for?
What sort of questions should you be asking at the interview?
What would constitute a compelling set of answers from the potential candidate?
With an engaged network of several thousand health care social media specialists, STweM may be able to help its community help you find the perfect candidate.