It is very difficult for us to take a statement such as ‘Facebook has 300 million users‘ and do anything useful with it. However, a statement such as ‘Facebook acquired 418 new users in the last 60 seconds’ is rather easier to comprehend.
I set the counter running, and took a screen grab after one minute. Here it is:
Not all of these users are going to be members of communities that are important to you, but some of them will be.
Not all the information that these users generate and share is going to be of interest to the communities that you serve, but some of it will be.
Not all of the relationships forged by these new users with your existing customers will diminish the visibility of your brands to them, but some of them will.
Not all of the value that these users will begin to add immediately to the communities that they have joined will impact directly upon your commercial activities, but some of it will.
Do you find that alarming, or reassuring?
Perhaps designing a social media strategy is something that you have loosely scheduled to address at a comfortably distant point in the intermediate future, far enough away from the next 60 seconds’ worth of missed opportunities to be of no immediate consequence.
Let’s say it is something that you plan to do ‘next year’.
It is always later than you think; next year is going to come around with alarming rapidity. One thing that is easy enough to do is to live a commercial life consisting of a succession of deferred promises, made in earnest good faith, and missed by country miles. If you are laissez faire enough not to care about what could have happened to your business in the last minute, you will feel pretty much the same way in 12 months time.
Consider what you will have missed in the interim:
If you are possessed of a resolve steely enough to remain untroubled by this, then I salute your nerve.
If it has been a spur to action, reach out to someone who can help.
Is there be a better time than right now to prepare your social media portfolio?