This is your work

It could just be me, but have you noticed how something seems different recently?

The pace of change within the health conversation is picking up, but not just in isolated pockets. There are more good things going on than we seem to have time to keep track of.

That’s a good thing, not a bad one. We know our network has got our back. Someone we know will see what we need to see, and make sure we know about it.

The Social Media Health Network announced by the recently created Mayo Clinic Center for Social Media may do more to find commonalities between American and European activities than any other initiative so far.

The conversation around how healthcare professionals can, should, and are using the social web is increasing in volume.

Patient voices are being heard. They won’t let themselves not be.

Every day, I am adding tweets to my list of favourites that change the way I see the world. Here are the latest two:

It is an exciting time to be doing what we do (when we work out what it is, we’ll let you know ;))

However, all this convergence, co-operation and collaboration has a cost, and it is not an insignificant one.

You have to let go.

Your business model is broken.

Your strategies are redundant.

Your marketing isn’t working

Your professional life is being turned upside down.

You will be asked to give more of yourself than you may think is acceptable.

If you haven’t already taken off the mask you used to don as you stepped out of the door on your way to work, someone is going to do it for you.

We can no longer say ‘the “me” you see at work isn’t the real me. Work is just somewhere I go during the day. Work pays the rent. I don’t live to work, I work to live.’

Sound familiar?

The reality is, you do live to work.

You get up and do it every day. Saying you don’t doesn’t make any difference.

If you don’t like the work, find another job.

This is you.

This is your work.

5 thoughts on “This is your work

  1. Thanks for the mention Andrew. My tweet was actually a modified version of a tweet that I believe originated with @nursingideas.

    “@nursingideas: OK to be skeptical of social media; NOT OK to refuse to engage w/new technology. OK to be skeptical of social media; NOT OK to refuse to engage w/new technology.”

    Not wanting to perpetuate the buzz word engage and to capture Rob Fraser’s @rdjfraser’s idea of the evolution, I changed it to

    “@SharingStrength: OK 2 b skeptical of social media; NOT OK 2 ignore it. It’s an evolution, not invention”

    It has since taken on a life of its own. Most recently I’ve seen it quoted by Howard Luks @hjluks as

    @hjluks: Espec for MDs— Its OK to b skeptical about SocMed.. it’s NOT ok to ignore it, evolution in progress!! #hcsm Agree with @SharingStrength

    Obviously there is a common thread in that 100+/- character quote that resonates with many. But I especially love the way we all tweak it a little bit to ring at a pitch in tune with our corner of the universe.

    Sharing is global. It’s local. But it is always about collaboration.

    • Hi Colleen

      Thank you for this fascinating insight into the ‘life of a tweet’. Clearly, there is something in the core concept here that most readers have engaged with, and wished to make their own in some way.

      I for one can completely understand that.


  2. Pingback: DigiPharm Europe 2010 « Medigital

  3. Hi Andrew. Agreed. In the digital health arena there is finally a real sense of change – not an earth shattering one, but there is an acceptance that the world has changed (phew – and about bloomin’ time) and that there has to be an adjustment from the way things were always done in the past.

    Organisations involved in health have to decide if they are a ‘provider to’ or a ‘member of’ the health community. We all recognise that this is a challenge and that change will at times be painful and people will be worried that they may publicly fail. However fortune favours the strong, the bold, the brave – accepting the new reality is in the next few years going to be the only way to secure a fortune (however you decide to define or quantify it).

    • Hi Neil

      I really like your distinction.

      The ‘provider to’ association infers that those offering services may still legitimately conceive of themselves as anonymous intermediaries whose activities need not be acknowledged.

      I am not suggesting that this is no longer possible, as clearly it is, but do question its value. I think it beholden upon all of us to be as transparent as we can about what we have contributed to the process on the basis that if our additions are the weakest, or are perhaps impeding the pace of change, then we need to know about it, either to amend our work or to be replaced.

      I appreciate that this may not be an amenable concept to service providers on the basis that it may be deemed to be injurious to their business. However, if it is their business that is responsible in part for sustaining outmoded, counter-productive practices, then no good can come of their continuing to do so. What credibility can a provider have who willingly, and in full possession of the facts, continues to propagate practices that are ineffective at best merely in order to be able to issue their next invoice?

      This requires traversing some rough terrain; no-one wants to choke their business to death, yet what future will their enterprise have if it is associated with the reproduction of processes that have failed or are in their residual phase?

      Nothing about this is easy. However, when we talk about ‘transparency’, we need to afford ourselves the opportunity to consider its implications in their totality.


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