Social Showdown! Is Empire Avenue, Klout or PeerIndex the leading measure of influence?

Social Showdown! offers you the opportunity to cast your vote for those presences on the social web you feel to be the best representative of their type.

A little fun for a Friday…

empireavenue, PeerIndex and Klout: which platform do you think is winning the race to beceome the leading measure of influence on the social web?

The poll will stay open for a day or so, but you can view the results by clicking on the link embedded in the panel above, even if you do not wish to vote.

I was planning on offering my own views on the contenders’ current performance as well as a thought or two on the subject of the measuring of influence on the social web in general subsequent to the poll’s closure, but as it happens I ended up saying rather more than I’d planned to in the comments below which I think offer a more interesting look at the issue. I also put together a Storify (Influence: perception and reality) concerning a discussion which evolved from the poll which I will publish separately

Comments remain open, of course, and I would very much like to hear yours.

For now, let’s take a look at the pages in question. I’ve put my pages in to start with, but the first person to leave a comment asking that I replace my page with either their own empireavenue, PeerIndex or Klout page will have their wish granted 🙂

Terms and conditions apply, namely: you can only request that I change one page, so be sure to specify which one’d you like!

Thank you for taking part in Social Showdown!

juan69’s empireavenue page

mqtodd’s Klout page

Azeem’s PeerIndex page


29 thoughts on “Social Showdown! Is Empire Avenue, Klout or PeerIndex the leading measure of influence?

  1. Andrew, I only have familiarity with Klout, so my opinion is a bit biased. I like the ability to acknowledge others’ expertise by casting Klout +K points, though my only criticism is not being able to define those categories. Many of the folks I follow have offbeat subjects assigned to them when their area of influence lies in other quarters. I appreciate the comparison charts of others whose behavior reflects their approach to social media. That’s my two cents.

    • Thank you for generously contributing your comment to my – sadly – resolutely Anglophone blog 🙂 I am offline now for the day, but will add your screen grab over the weekend. Thanks!

    • Hi Scott

      Thanks for taking the time to leave a comment.

      That is indeed the case. For all of their promulgation of the idea that they’re ‘not measuring influence as they do not deem it possible to measure’, empireavenue is perhaps the *most* social of the influence measuring metrics in that (despite the stock market context within which the paradigm is presented, which personally I’m not all that keen on) it’s the only site which has a peer-promoted element. I can’t really count Klout’s +K in this regard as it seems more of a token measure to me.

      It perhaps says rather more about your support for someone that you buy and hold 200-500 shares in them, manifesting your belief in what they do, than just confering a +K on them. +K is little more than a ‘like’. Purchasing and holding shares in a given individual is a statement of enduring support for their activities.

      Whilst the creators of empireavenue may have moved away from the promotion of their platform as a measure of influence, the sites users offer another definition of what influence connotes, and how it may be conferred.

      I’m loving the flashmob voting for empireavenue in this poll having proved just that, by the way 🙂

  2. Hi Andrew!

    I’m really glad to have found your blog. The measuring of Web influence is one of my own interest center. But, I’ve got the same problem than Juan (who is also one of my best friend on EAv), my works are just in French (for the moment).

    I’ve already publish two blogs (in French) about the question on my own website, that I would like to share with you. So, if you can read French, these are my opinions, which are definetely in favor of EAv.

    ENTREPRENDRE 2.0 : EMPIRE AVENUE – Le Hub Club des professionnels du Web
    ENTREPRENDRE 2.0 : L’influence sur le Web – un faux débat! #Klout vs #PeerIndex

    Then, I also would greatly appreciate if there’s is someone who could translate, and share, those two blogs to their peoples. I think we all could benefit to sharing our own experiences on EAv if we can fix the language barriers. And, I’m not only talking about French, English or Spanish languages problems…

    So, feel free Andrew, and everybody, to share these two blogs concerning EAv, Klout and PeerIndex, if you think it can contribute.

    • Hi Raymond

      Thanks for the kind words, and for going to the trouble of letting us know about your EAv blogs.

      All: can anyone help Raymond out with some suggestions regarding auto (or indeed manual) translation solutions?

  3. Interesting comparison. Never heard of PeerIndex but I guess yet another nice and visually attractive way to see people levels of influence – so I signed up.

    What I like with PeerIndex is the fact that it is comparing against a peer group and not against a mass. However I will need to play a bit to understand it better.

    What threw me off was that people who auto blast and autofollow and get autofollowers get an “auto” high klout – so what’s the point I can add a bot and make it ‘Influential’?

    While it is more a game than a ‘serious’ and ‘scientifically profound’ analytics tool it has one thing that I really like. You get up if you are highly engaged, and others respond to that engagement. I made more friends beyond the game than in most other tools – maybe only comparable with Twitter in 2007

    Just some impressions
    (Connect at a place YOU like)

  4. Kinda disappointed that Empire Avenue is not acknowledging that they are a social network built around influence scores. You can say you’re measuring “network value” and all three of these sites can be gamed a bit by spammers, but all three are clearly in the same niche. Empire Avenue just happens to be the best of the three by far. (I like all of them, though – and Klout giving stuff away puts them ahead in some respects.)
    Nice interaction during the polling, Andrew!

    • Hi Adriel

      Thanks for your interest and participation in this project, as well as for your comment.

      I find the whole question of the dynamics of influence fascinating.

      Ultimately, it is perhaps less important how ‘accurate’ these platforms are in measuring influence than how widespread the *perception* is that they do the same. If any of them achieve the latter, then they’ve won.

      So how are they variously attempting to do this?

      Clearly, Klout is all about The Number. There it is, top left, embedded within their logo. That’s an interesting signifier in itself, reinforcing the connection between the platform’s value proposition and the numerical value of the user. The supplementary data is really just window dressing (although it has become significantly more useful) and I suspect that for the majority of users and observers, The Number is all they care about.

      PeerIndex seem to want to differentiate themselves from Klout by offering A Number in a rather more modest point size, but the topic fingerprints, components, and curated and featured groups (where applicable) are given more or less equal weighting, visually. To me, this suggests PeerIndex is trying to convey that influence is more than a number: it is the sum of your connections, the totality of your interactions and engagements across communities and platforms.

      Where Empire Avenue wins, and I really can’t see why they’re not making more of this, is in the fact that their platform incorporates peer opinion of a user (expressed through share purchase, feed validation, and so on) as well as levels of activity across networks. The former cannot easily be gamed, and whilst I don’t profess to having made a study of the weightings, for me this makes Empire Avenue a far more interesting measure of influence. It also offers a broader definition of what influence is, which is equally as important, if not more so.

      I really don’t like the stock market frame within which this is presented, and I’d like to see them move further away from the original concept. I already see some evidence of this in the refresh of the virtual ‘Advisors’; ‘Crusty Old Banker Chap’ in the bowler hat has bought it, I see, and no-one’s missing him, I shouldn’t imagine.

      Like you, I’d also like to see Empire Avenue reconsider their position on influence.

  5. Pingback: Social Showdown! Is empireavenue, Klout or PeerIndex the leading measure of influence? « STweM « Sosimplepr's Blog

  6. Pingback: Influence: perception and reality « STweM

      • I would agree with that.

        I’ve recently started using both and I’ve found Klout unhelpful to say the least whereas Empire Avenue is full of positive people wanting to help me – because it’s a game and because it’s fun

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