A tale with a lousy ending
The results are now in.
They surprised me.
They’ll probably be something of a surprise to the creators of empireavenue, too.
To put this in context, PeerIndex was the ‘clear leader’ I was referring to when I published the tweet above.
Without launching into some tedious post-structuralist account of reader response theory, I suppose that all I was alluding to here was that a creator’s definition of the values, benefits and features of a given product or service, real or virtual, need not align exactly (or even inexactly) with a user’s assessment of the same product or service’s values, benefits and features, nor need the originator’s intentions be reflected in the way that the end user chooses to utilise it.
Nevertheless, the EmpireAve account itself (which in view of the proximity of response to Tom’s tweet I’m guessing Evolve take care of, but I’m happy to redact that if anyone wants to clarify the issue – not that it matters for the purposes of this narrative) stepped up a matter of minutes later to expressly state that:
Yesterday afternoon, I felt compelled to respond that whilst that may indeed be the point of view that Empire Avenue has now chosen to adopt, a number of voters in my poll (whom one assumes are also Empire Avenue users, although this need not of course be the case) took a contrary position in this regard.
So that was yesterday afternoon.
Empire Avenue was languishing in third position in the poll, but had nevertheless managed to secure five or so (about 11 percent) of the votes that had been cast up to that point.
I recall that PeerIndex was leading with around 21 votes, and Klout was bringing up the rear with 14 or so votes.
This morning, however, I’ve logged on to find that the case has radically altered:
All of which has led me to reflect upon the beginning of the final stanza of Robert Burns’ ‘To A Louse’:
O wad some Pow’r the giftie gie us
To see oursels as others see us!
It wad frae mony a blunder free us,
An’ foolish notion!