After a monsoon of industry punditry which came close to overwhelming even the most dedicated of curators, 15 August 2011 has finally arrived.
Pharma facebook page comments are on.
To be honest, some companies never really arrived on facebook. They created pages, but failed to decide what to do with them.
Existing in that liminal space between resolution and action, it was as though they drew breath to speak, but then developed a phobia about using their vocal chords.
Now Rufus the Dog and 8,291 other facebook connections appear to be saying goodbye to an inappropriately cheery thumb, resplendent in its isolation on the Novartis page.
The page now resembles a scene from Endgame.
There are no more posts to show
There’ll be no more speech
One tier up we find those Pharma companies who have primed the pumps and are ready to put out the fires that the experiences of others lead us to suggest will never flare into life.
Good for Pfizer for donning both belt and braces as they kitted up to proffer plenteous explanations as to why comments as yet unadded may be taken down:
Finally, for those top tier Pharma facebook pages that already have comments turned on and have been for some time, today is merely ‘Monday‘: