Velocity: powering pharma’s escape from conventional marketing orbits

As regular readers will know, I’ve been a vocal critic of digital pharma conferences and have  boycotted participating, attending or talking about them for over two years.

Don’t get me wrong: I’ve missed meeting with peers and colleagues I may otherwise seldom see and talking about the industry. However, I haven’t missed the dull, repetitive nature of such events.

Over the years, I’ve maintained that I fail to see why anyone working in restless, fluid, evolving digital environments would want to go to the ‘Xth Annual Meeting’ of anything.

This isn’t a demand for no conferences, however. It’s a demand for better conferences.

In association with The EarthWorks, my Digitally Sick colleagues Faisal Ahmed and Alex Butler are attempting to resolve this Gordian Knot of a paradox at a single stroke.


By never holding the same event twice.

Don’t worry, we’re not ‘coming on all Heraclitus‘ with you.

Rather, we simply wanted to put on events that asked questions, got answers, and moved on — just like digital does.

If our first event, Velocity: Powering Pharma’s Escape From Conventional Marketing Orbits were a movie, I’d pitch it like this:

Velocity approaches pharma’s digital problems by inviting exceptional speakers from other digitally-driven industries to describe the solutions to similar issues that they have successfully implemented, and then convening panels of pharma experts to discuss how their insights may be able to applied.

Of course, there’d probably be robots on roller skates, a bar room brawl, a car chase, at least one impressively large explosion, and a skyscraper-smashing dinosaur too if I were writing the script. I’ve offered, but I sense the other guys weren’t that keen.

So, I’m afraid that we won’t be bringing you ‘Velocity: the Movie’. However, what we will be bringing you is some amazing streaming for those outside the room and a plethora of digital delights for those inside it care of Wavecast Pro, with whom we’re thrilled to be working.

I’ll be writing more about this over the coming days and weeks, but for now you can:

Visit the Velocity homepage, which will be constantly updated

Follow the #velocityDS hashtag

Velocity is going to be a one-off.

Be there with us, and let’s make it a day to remember.

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